Headless Jason AI SDRby Reply.io

Re-engage dormant prospects

Mine the contacts you already paid for — refresh, requalify, and wake them with a light touch.

Outcome: A steady second-chance pipeline from contacts that already exist in the workspace - refreshed data, a reason to reach out again, and meetings from names everyone had written off.

Availability: 1 of 6 steps coming soon — the rest is callable today.

The cheapest pipeline is the one already sitting in the workspace. This recipe monetizes sunk acquisition cost, and it composes with “Keep lists clean and compliant” — hygiene first, then re-engagement of what survives.

Step-by-step guide: docs.reply.io/guides/automate-workflows — the canonical per-surface instructions (MCP, CLI, Skills, API) for this workflow.

Steps

  1. Find the dormant segment

    Filter for contacts who finished sequences without converting, went quiet after engagement, or haven't been touched in months. Uses Contact Data API .

  2. Refresh what changed Coming soon

    Re-enrich the segment — new roles, new companies, new emails. A job change is the best re-engagement trigger there is. Uses Contact Enrichment API .

  3. Give Jason the re-engagement play

    Load re-engagement cards into the AI SDR knowledge base so generated messages have a fresh angle, not a reheated pitch. Uses AI SDR API (Jason) .

  4. Run a light-touch sequence

    Two or three low-pressure touches — new-value opener, relevant proof point, soft close. No 8-step hammering for a warm-ish list. Uses Sequence API .

  5. Route revived replies

    Watch categories on the replies; route interested ones straight to meeting-intent handling. Uses Conversations & Inbox API .

  6. Measure the revival rate

    Track what share of the dormant base re-engaged and what it produced — this decides whether the sweep becomes quarterly. Uses Analytics API .